Superbeeros: Move over Iron Man, Batman and Superman,
Beer Woman is Here to Stay!
By Ruth Berman, CEO and BBB (Brains Beyond the Beer) Bon Beer Voyage 3/16
The Beer World is no longer a good ol’ boys club. More and more women are entering the beer community both professionally and as hobbyists. This is no surprise for a number of reasons, one of the most interesting among them being their sense abilities.
Scientific studies have long shown that women’s senses are superior in a number of ways which are remarkably geared toward enhancing the beer tasting experience
Sorry, Charlie. Women Don’t Want Beer with Good Taste,
Women Want Beer That Tastes Good
First and foremost is the female’s enhanced sense of taste. It has been theorized that this is in part due to evolutionary reasons. In the years “BL”(Before Labeling) pregnant women, as protectors of their unborn children, needed to be able to distinguish when something wasn’t safe to eat. Bitterness was often a tipoff that something might be toxic to their yet to be hatched future beer-lovers, hence women had to be more in tune to such potential hazards.
Theory aside, it comes down to the numbers
- Women have more taste buds than men.
- In the segment of the population who are known as supertasters, (people with above average sensitivity to bitter taste) there are over 2 times as many women as men. And while over 1/3 of the female population are supertasters, only 15% of the male population can claim this superpower.
- One study revealed that boys need approximately 10 per cent more sourness and approximately 20 per cent more sweetness than girls do in order to recognize these particular tastes.
The Nose Knows..
As you may know, the sense of smell contributes to our sense of taste. What you may not know is that women tend to best their male counterparts when it comes to testing who can recognize scents better. Why is this? More super sensory powers? Maybe. In a 2014 study, the olfactory(smell) centers of women’s brains certainly didn’t stink. The female brains had an average of 43% more cells and almost 50% more neurons than male brains.
I See Your True Colors Shining Through
Ever tell someone who is just starting out to explore the world of craft beer and makes a comment like “I only like dark beer” that they shouldn’t judge a beer by its color? Of course if you are judging beer for a specific category in a competition, that is a different story. But even then, for some men this may be good advice considering men they have a much higher incidence of colorblindness than women. On the other hand, according to a study done at City University of New York, women are better at distinguishing between subtle shades of primary colors i.e. red, yellow, blue and even green, than men. So whether you are drinking a Belgian Blonde, a Flemish Red, an Oud Bruin, a double chocolate stout or even- well, hopefully not-a green beer for St. Patty’s day, the ladies have a better chance of seeing its -in the words of Cydi Lauper- true colors shining through.
All of this aside, there are still more men in beer than women, but the craft beer community continues to grow day by day. So maybe what is drawing all of us in is not our enhanced abilities one way or another, but that beer pairs well with food, is often more affordable than good wine; and as tap rooms and breweries open up all over the country we have more great beer to socialize over and great places to do so. So what’s good for the goose is good for the gander. Then again, I wouldn’t mind being considered a superbeero and getting to wear a cape during my tastings…